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Still Family Owned and run: Lings Honoured with Lifetime Achievement Award

Wednesday,07 Feb 2018


The 2017 British Dealer News  Motorcycle Industry Awards marked a landmark occasion for Lings Motor Group as its owners were honoured with a Lifetime Achievement Award, marking over 60 years in the motor trade.

The ceremony, hosted at the Chesford Grange Hotel in Kenilworth, saw the great and good of the motorcycle industry come together for an evening to remember. Compéred by television commentator Matt Roberts and ex-GP rider Steve Parrish, the hosts made for an entertaining (and occasionally raucous!) night of celebration.

For Lings though, the highlight was undoubtedly the award given to the Jary family - Anne, David and Chris Jary – in recognition of their huge contribution the motorcycle industry over the decades.

Accepting the award, Anne made a special point of thanking all the staff, past and present, who have helped the company – still owned and run by the Jary family – grow from a single motorcycle dealership to a multi-franchise car and motorcycle motor group with branches across East Anglia.

Established over 100 years ago as a blacksmith, the business later known as PFK Ling Limited, now Lings Motor Group, has remained in the same family for its entire existence, with Anne
descended directly from founder William Ling. Anne later met and married David Jary and their son Christopher now runs the business as Managing Director alongside fellow directors Paul Barkshire and Matthew Barwick. 

As the award was presented as a surprise to the family, it was Mr Barkshire who took the original call from British Dealer News.

“It was a surprise to me, let alone to the family.” Said Mr Barkshire “we know the name of Lings is extremely well respected and admired in the motorcycle world outside the borders of East Anglia, having served customers from all over the world. The company ethos is simple - offer the best possible customer service first and foremost and the rest will follow naturally from there."

"But it’s still an honour to know that what David , Anne, Chris and the Jary family has achieved with Lings has earned a top  motorcycle industry award and recognition for their contribution to the industry. I was thrilled to take the call inviting Lings to the Motorcycle Industry Awards and I’m proud, both personally and professionally, to work alongside such tirelessly dedicated owners who are just incredible people to know and who have taught me so much throughout my career with the company, this accolade will live long in the memory".

Visit for more information of pop onto your nearest Lings dealership - branches in Lowestoft, Harleston, Ipswich and Watton.

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